Brand playbook for affiliates to differentiate and grow a mature orphan product

Project case: Brand playbook for affiliates to differentiate and grow a mature orphan product

Goal

Support affiliates to identify growth levers in their markets and develop strategies and tactics to achieve differentiation and growth of a mature orphan product in a competitive market. 

Approach

Strategic levers

Define key levers & growth strategies

Growth paths

Group markets into categories and define growth path

Tactics

Tactics and related best practices for implementation

Defined and rolled-out globally a highly interactive and intuitive brand playbook giving concrete guidance for affiliates how to achieve brand success in their markets.

Identified growth levers for each market segment

Contact our experts

Meike Wenzel

Meike Wenzel

Partner

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Marketing

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