Development and testing of a payer value story / value messages

Project case: Development and testing of a payer value story / value messages

Goal

Our client was about to launch a drug in a new class into a crowded market where the competition was very strongly positioned on clinical benefits. Therefore, the customer wanted to create a value proposition allowing KAMs to effectively engage with payers.

Approach

Evidence screening

Collection, analysis and classification of evidence

Value story

Identification of values drivers and development of value story

Affiliate roll-out

Creation of guidance document and roll-out to affiliates

  • Methodology became a benchmark for other TAs
  • The company started a process of standardizing value stories as a result
  • Full roll-out of the project into all countries in scope
Development and testing of a payer value story

Contact our experts

Alexander Kriz

Alexander Kriz

Principal

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Philippe Coune

Philippe Coune

Partner

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