Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios

Go-To-Market (GTM) Environment Assessment, Required Capabilities & Model Scenarios

Goal

How to manage the most critical period for the success of the brand, maximizing the one chance to launch? Define a Go-To-Market Model that meets product-specific launch needs at the right time:

  • Understand the precision medicine environment across key markets (external environment analysis)
  • Define required actions & capabilities to ensure market & client readiness for product launch
  • Create GTM models that minimize investment & disruption and maximize product value

Approach

Environment analysis

Evaluate key factors driving the need for a tailored GTM setup and define GTM anchors

Capability requirements

Explore the capabilities needed and run a fit-gap analysis of these capabilities

Model scenarios

Identify viable scenarios enabling capability adaptations or acquisition

  • Identified environment shaping drivers including secondary literature research, payer interviews, affiliate survey and workshop, external advisory board and affiliate interviews
  • Defined GTM anchors drawing key insights from the environmental analysis, identifying a long-list of required actions and consolidating insights into GTM anchors
  • Identified new capabilities required to achieve the actions / anchors
  • Conducted fit-gap analysis to understand the required capability upgrade
  • Created strategic options analyzing the pros and cons regarding capability upgrade versus new role creation
  • Designed and rated GTM scenarios (local vs. regional resources, product-dedicated vs. integrated portfolio, maximizing value vs. minimizing investment & disruption)
Key design principles guide the go-to-market model

Contact our experts

Andrea Sobrio

Andrea Sobrio

Founder and Managing Partner

mail_icon linkedin_icon
Lisa Clark

Lisa Clark

Principal

mail_icon linkedin_icon

Learn more about our focus topic

Environment Transformation

We use cookies to ensure we give you the best experience on our website. Detailed information on the use of cookies, and how you can disable them, is provided in our Privacy Policy. By using this site or clicking on "OK", you consent to the use of cookies.

OK