Medical Affairs 2025 Evidence Generation Process – Assessment and Roadmap

Goal

Our client had defined an overarching goal for transforming medical affairs – and stepping up the function as a whole. Integrated evidence generation was defined as a key pillar within the organization, for which an aspiration was needed, along with a transformation roadmap for achieving the goals set forward.

Approach

Outline main gaps

Assess the status quo on integrated evidence generation

From-To

Define a vision and aspiration for improvement

Define the way forward

Outline a roadmap for change

Involved stakeholders (team and management) aligned on the need for action on integrated evidence generation, including vision and transformation roadmap
Decision for creating a new coordinating role to strengthen integrated evidence generation on a therapeutic area level

Table with project steps done during the evidence generation process

Contact our experts

Tanja Bosshard Becker

Partner

Lisa Clark

Principal

Anthony Schläpfer

Director

Learn more about our service

Medical Affairs

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