Medical Affairs Professional Society (MAPS) EMEA 2023 Conference

From 14^th to 16^th of May, the MAPS 2023 EMEA Annual Meeting took place in Lisbon, Portugal. Executive Insight hosted a workshop with speakers from Novartis and others. The topic: “Environment Transformation: The Power of Medical Affairs in Non-Traditional Stakeholder Engagements”.

Medical Affairs Core Capabilities & Leadership have become a key driver in evolving and improving clinical practice, patient care, and access to innovation; facilitated by going beyond HCPs, instead working as a true cross-functional partner on strategic objectives and engaging across the entire across the entire stakeholder spectrum.

Speakers share their experience

For our workshop on Monday, May 15th, 1:15pm – 2:45pm, we have been joined by speakers bringing tangible examples of how medical shaped patient engagement, worked closely with market access to execute population health partnerships involving payers, and supported cross-functional care improvement programs. 

We discussed challenges/opportunities and shared best practices/tips & tricks to enable medical affairs to optimize the impact of stakeholder engagements across their organizations.  

Invited speakers:

To find out more about MAPS 2023 EMEA, please visit the official website: https://s7.goeshow.com/maps/emea/2023/index.cfm. In case of any questions on our workshop simply contact the team who also attended MAPS 2023 in Person: 

• Tanja Bosshard Becker, Partner
• Meike Wenzel, Partner
• Anna Yakovleva, Associate Consultant
• Rebecca de Leeuw, Associate Consultant